Prostate Cancer Essays (486 words) - Urinary System, Prostate Cancer

Prostate Cancer The prostate is a gland that is located just underneath the bladder. It surrounds the urethra through which a man urinates. The prostate gland is therefore vital to proper bladder control and urine flow-rate. The prostate is also essential for normal sexual function. It is the gland of ejaculation, supplying 95% of the seminal fluid and the power to push it through the urethra and out of the penis. The normal prostate in an adult man is about the size of a walnut. Its size often increases over time, however, particularly once a man gets beyond age 40. Because the urethra runs right through the middle of it, a growth spurt of the prostate will squeeze the urethra and begin to choke off the urinary flow. This can effect the ability to urinate and perform sexually. Symptoms of Prostate Cancer Prostate cancer occurs when some of the cells that make up the prostate gland escape from the normal controls on their growth and start to divide, grow and spread in an uncontolled manner. At first the growth of the cancer occurs very slowly and is usually limited within the prostate gland. Later on in the course of the illness, the prostate gland cells can spread around the body, particulary to the bones where they can paues pain and disability. Estimates show that the cancer may have been growing in some men for up to 10 yearsbefore it causes symptoms and is diagnosed. Some men develop symptoms whereas others do not. In those who that do, the following symptoms are commonly found: Bathroom Troubles: Need to urinate frequently, especially at night Sudden, incontrolable urges to urinate Weak or interrupted urine flow A burning sensation or pain when urinating Blood in urine Continuing pain in lower back, pelvis, or upper thighs Bedroom Troubles: Reduced sexual ability Painful orgasm Impotence Discomfort during intercourse There appears to be several forms of prostate cancer. Some men survive for many years with the disease and never develop symptoms. These men may be oblivious to the fact that they have a slow growing from prostate cancer and may eventually die of other causes. However, other prostate cancers can be more aggressive and can grow quickly. Prevention and Treatment More and more doctors are coming to believe that an enlarged prostate can be treated or deterred by feeding the body the nutrients it lacks. Dr. James Balch, specialist in urology, says: "The pain and discomfert of most prostate disorders could be avoided with proper nutritional adjuncts. Even those suffering from enlarged prostates respond very quickly to nutritional therapies." One way to treat prostate cancer is to have surgery. Johnathon Waxman, a cancer specialist from Hammersmith Hospital, in London, said, that 70% of patients become impontent after surgery, and 40% become incontinent which means that they cannot control their urination. Some other people that have prostate cancer recommend the Swedish approach to treatment, which is "watchful waiting." This approach, as the name would suggest, means keeping a close eye on any signs of the disease progressing, but holding off on extreme treatment, such as drugs, surgery, and chemotherapy.

Pablo Picasso3 essays

Pablo Picasso3 essays Pablo Picasso was born in Malaga, Spain on October 25, 1881. By the age of 15 he was already technically skilled in drawing and painting. Picasso's original style continuously evolved throughout his long career, and expanded the definition of what art could be. In addition to painting, he explored sculpture, ceramics and other art forms, and became one of the most influential artists of the 1900s. Paintings from Picasso's blue period, which was from 1901 to 1904, depicted forlorn people painted in shades of blue, evoking feelings of sadness and alienation. The suicide of a fellow painter, Carles Casagemas, had a profound effect on Picasso, and it has been said that the tragic event precipitated the adoption of a predominately somber blue palette. An example of Picassos blue period paintings is Woman with Bangs. This painting symbolizes Picassos production in this period. It is showing a dark-haired woman with downcast, unfocused eyes lost in a reverie. The simplicity of her surroundings and attire give emphasis to her face, with its expression of profound dejection. With his permanent return to France in 1904, Picassos colors gradually changed, evolving into the delicate pink and flesh tones of his Rose Period, which prevailed during the next two years. Picasso's rose period paintings took on a warmer more optimistic mood. An example of a painting done during his rose period is Mother and Child. This painting, which is more a drawing in oil, captures a tender moment between mother and child. Both in composition and in theme, the work is reminiscent of Renaissance paintings of the Madonna. Many Influences in Picassos life finally came together in a painting he worked on from early 1907 through July. After filling seven sketchbooks and doing seventeen studies in preparation, he painted Les Demoiselles dAvignon and is considered the first Cubist pain ...

Design lead project management Thesis Example | Topics and Well Written Essays - 3000 words

Design lead project management - Thesis Example Secondly, in last two decades, the profession that comes up with growth and innovation. This profession has been fractured into many sub specialties. These include: real estate brokers, interior designers, municipal expediters, construction managers and on site inspection providers. I believe today’s architect must be able to perform most of the above services in house or create a team to meet the client needs. However the central duty of an architect remains the same, which he is performing continuously through the ages. Once the landowners looked to the architect as the ‘Master Builder’, responsible for the selection of the building site, aesthetic appearance, construction technique, material strengths, bureaucratic mastery and cost control. Today landowners, business leaders and developers still demand the same qualities from the architectural profession. Many clients have gain confidence in the professions ability to solve complex construction issues. As a res ult, many clients seek out persons willing to provide these services, which continue to be vital in the successful completion of a construction project. Most clients have achieved success by taking a proactive instance in their own businesses and have the right to demand the same from their architect, as well as mastery in skills of controlling the design and construction process. Today, we all are fortunate to have a few beacons in positions of leadership such as project managers who is trying to restore peoples confidence in the profession by restating state law that the architect is the person ultimately responsible for the built environment, thereby, allowing the architect more control over the process. To achieve successful completion of a construction project the client looks to his or her architect to develop the projects program, supervise and prepare construction documents, and know how and when to recommend, seek out, and organize a team of

NONE Essay Example | Topics and Well Written Essays - 500 words - 2

NONE - Essay Example The theory of conspicuous consumption is evident in the lives of very many people today. For instance, many renowned celebrities today such as rappers, singers, actors, sports personalities, deejays, and socialites among others are known to make a lot of money. These celebrities do not shy from spending their money lavishly in ways that are intended to provoke the envy of other members of the public just as stipulated in Veblen’s theory of conspicuous consumption. They simply do this as a means of displaying their superior socio-economic status and letting the world know that they are economically powerful. For example, popular celebrity actor Jennifer Aniston passed by a New York lighting store and spent $ 20,000 on lights for her mansion in Los Angeles. While in Paris, socialite Kim Kardashian spent more than $ 100,000 on buying less than seven handbags for herself. Victoria Beckham was also recorded as having spent more than $ 1.5 million on clothes, sunglasses, shoes and b ags. Other conspicuous spenders include Brad Pitt who spent more than $ 10,000 at once just buying boy’s clothes. The fact that the above mentioned celebrities go on these spending sprees conspicuously and end up attracting the attention of members of the public on their spending abilities proves that Veblen’s theory of conspicuous spending is still relevant today because it is evident in the spending habits of a group of people who wish to maintain a certain social status. According to Veblen’s theory, this social class of super rich people came into sight as an outcome of the accumulation of wealth during the Second Industrial Revolution. That is the same case with the people who conspicuously spend money on luxury items today. They usually accumulate their wealth through various ventures that they engage in. After accumulating their wealth, they apply it as a way of publicly displaying their social and economic power. This is

The U.S. energy crisis in the 1970's Assignment Example | Topics and Well Written Essays - 250 words

The U.S. energy crisis in the 1970's - Assignment Example Americas advanced consumer society (consumerism) produced the social movement in environmentalism.1 This had prevented oil and gas exploration in pristine wilderness areas of America which made the country more dependent on foreign oil sources, after becoming a net importer of oil for the first time, when it was once a leading oil producer. This made America particularly vulnerable to foreign political shocks, such as the Arab oil embargo in 1973. Foreign oil supplies were again unexpectedly disrupted by the Iranian Revolution in 1979. American cars prior to the energy crisis were gas guzzlers (not fuel-efficient) as Americans got used to having a big car, when oil supplies were previously cheap and plentiful. President Jimmy Carter by then tried to introduce the â€Å"moral equivalent of war† against energy waste while trying to develop the rational national energy plan but the concept of alternative energy was just a nascent idea then.2 The government had implored people to reduce energy use, such as setting the speed limit at 55 miles per hour and turning off unnecessary electric lights, like not lighting their Christmas trees.3 But perhaps most importantly, people had not yet grasped the full importance of the concept of â€Å"peak oil† which means oil supplies will continue on an irreversible downward trend forever.4 It simply means people cannot continue using oil like they did before, as supplies are running out; people need to find alternative energy sources which are environment-friendly too. Moreover, the social movement of environmentalism had some extremist advocates, who did not want any type of exploration activities at all; the idea of conservation did not appeal to them (the wise and prudent use of natural resources) and all they want is complete

Concepts of Psychoanalytical Theory

Concepts of Psychoanalytical Theory Human beings have inherited three types personality which are Id, Ego and Superego. The fundamental one is Id where anatomical desires, wants needs are of in need of immediate attention. For example food, water, sex is in need if this is not obtained one can be restless and annoyed. Secondly is Ego, its aim is to fulfill desires of the id with a balance which is morally cultivated in the society. This will take some time as it will analyze to make balance and try not to be senseless and selfish. Lastly is Superego rationalizing things with more morale values. It knows how to decide what is right and wrong? It has clearer precise decisions and very firm. Id Ego and Superego creates the final output of our behavior. Id has an immediate need, Ego as reality and of what others think and Superego as in conclusive of morality. (Wallerstein, 2002) Defense mechanism is a process of the mind which is unreachable to the conscious mind but which affects behavior and emotions such as denial or distort. In real situation it tries to protect from feeling of worry, nervousness, or unease about something with unresolved issues during development can cause psychological upset. Psychological problems are linked to the unconscious. There are various ways which we suppress unwanted feelings into the unconscious mind which are through repression, reaction formation,  projection, regression,  sublimation, denial and Rationalization. (Bowins, 2004) Different therapist may work differently depending on the needs of the individuals that are seeking help from them. They however, will work on the following assumptions and concepts to surface repressed conflicts so that individuals can deal with It. Secondly manifest symptoms are caused by latent/hidden disturbance. Unresolved issues during development can cause psychological upset. Psychological problems are linked to the unconscious. The unconscious is where majority of the work of the mind gets fulfilled. It’s the store of instinctive skills the search for gut feelings and dreams, the tool of much information activated. Temporary instincts computes on the unconscious mind way before one can realize. The unconscious mind is not some lock-up of insupportable motives waiting to catch ones foot on something, but it can be the origin of unrelieved thoughts, fright, and approach that hinder with daily activities. Common sources of psychotherapy have goals to cultivate into conscious knowledge much of these delayed barriers, so that we can analyze them and choose how to gear them. (Joseph, 2012) Psychosexual developments which consist of five stages, as the following are Oral, Anal, Phallic, Latent and Genital. At each stage, satisfaction is identified on a certain part of the body. The variation of satisfaction in any one of these stages caused an obsessive interest, which would lead to disposition or psychological conditions. Firstly, in the oral stage new born baby are engrossed and seek a pleasure in sucking with the mouth lips and tongue at the mother’s breast, the mouth is a very active source. Babies are very dependent, if these needs are fulfilled then there already for the next stage. No satisfaction in this stage would lead to not trusting and very demanding in character and very dependent as an adult. This is followed by the Anal Stage, where the main focus is on anus which is defecating or retaining faces. Parent focus on toilet training for toddlers from the age of 1-3years. The baby has to control urges and also in behavioral terms. If this sense becomes too controlling or relaxed, it will lead to anal retention or anally expulsive which also focus character on orderliness and messiness. The third stage is the Phallic Stage, where a girl or boy between the age of 3- 6 focus on genitals which of majority gain satisfaction developed from resolving Oedipus/Electra complex, and cultivate an arousal for the opposite sex father or mother. The fixation for this would be deviancy and sexual dysfunction. Social morale values impose that these unfitting desires to be subdued, and when done with accomplishment, is followed by the Latency Stage which does not have any focus anatomically but develops defense mechanisms. Activities connected with physical attraction rest asleep until the next stage. The last stage is the Genital Stage is which occurs at the age of 12 onwards the focus is genital where an individual is reaching full sexual maturity. When sexual desires reawaken and is directed towards peers of the opposite sex. At each stage, conflicts must come to a successful resolution. Otherwise, it results in fixations that may cause psychological problems in the future. (Fritsch, 2013) Construction Personal theory sees a human in all angles, dismissing the difference between perception and verbal aspect. The sentimental value is seen as the realization of a transformation in analyzing. In warning, this change is in basic form, that midway to ones self. Self-reproach is the realization of behaving in a way which is incompatible with ones fundamental role, the establishment determining one’s usual ways of communicating with another person. Anxiety is the realization that ones form does not prepare one to foresee events. Aggression is the active elaboration of construing, while hostility is the attempt to extort evidence for a prediction rather than revising it when invalidated .Other strategies used to cope with invalidation and inconsistencies in construing include constricting ones world to exclude unpredictable events, and, conversely, dilating in an attempt to develop a way of construing the new experiences which one confronts. One may also loosen construi ng, making ones predictions less precise, or tighten, and more clearly define these predictions.(Kelly, 1955) The optimally functioning person is characterized by interplay of such strategies while formulating and revising constructions. However, in psychological disorder the person continues to employ a certain construction despite consistent invalidation. Over time, the practices in psychoanalysis have evolved since Sigmund Freud tinkering theories. Some of the basis of his theories has remained but there are others which were evolved and mutated, leaving a pluralistic diffusion of psychoanalytical viewpoints. Contemporary psychoanalysis provides inclusionary focus to include all current psychoanalytic theories together with the perceived relevant concepts from classical psychoanalysis. It also displays an interest in the self-person relations and person-cultural and social developments. In comparison, it dwells on what co-created between people, how individuals adapt to whom and where they are and also include negotiation relations of self to the internal and external factors of ongoing developments. There are without a doubt, limitations to psychoanalysis. The approach may lack a theory of interventions, often not focus on techniques which will render it difficult to replicate by other psychologist. The use of jargon seems rather to confuse than to serve as a means to clarify concepts which makes fundamentals tricky to understand. Terminologies such as Oedipus complex, electric complex may be outdated and irrelevant. (Rapaport Gill, 1959) Despite its limitations, psychoanalysis has the potential to offer an in-depth perspective of a person.Its holistic approach of considering developmental stages can allow further insights on an individual’s current behaviors. Besides clinical uses of psychoanalytic therapy as mentioned earlier, it can also be used for individuals who want to explore themselves. They can understand why they are the way they were, it can bring forth a sense of self and well-being. A single psychoanalytical therapy will not suffice as it requires multiple and long term therapy. As such, it may be a lesser option for those who are seeking quickly and problem based solutions therapy. Psychoanalytical therapy takes time and if adhered to, may provide a life changing results. (Plaut, 2011) Psychoanalytical therapy takes time and if adhered to, may provide a life changing results. According to (Great Ideas in Personality), one of the plus points of psychoanalytic theory is that it can be to explain the nature of human development and all aspects of mental functioning. Critics of psychoanalytic theory claim that it grossly exaggerates and generalizes human behavior. The best part of psychoanalytic theory is that it provides clients a chance to talk about their confusion with a therapist, who could help relieve signs of psychological stress. Even with this theory, most psychoanalytic theories are tough to conclude and most of the time it is overstress to the unconscious mind, sex, aggression and childhood. McAdams (2003) states that, â€Å"In conclusion, I believe there will not be one size that fits all treatments when it comes to human physical or mental health.† (pp.10-11).It should be complimented with evidence based theories and practices, medications if possible and if needed be, traditional intervention if it makes the individual comfortable and more confident in their overall treatment process. Sigmund Freud believes that an affected individual can be cured by making conscious of their unconscious thoughts and motivations to gain insights. Psychoanalysis therapy aims to release repressed experiences and emotions. It has many clinical applications especially in humanistic counseling to help patients / clients to bring about a positive change in their perspective towards life. Conditions such as depression and anxiety disorders can be treated effectively with psychoanalytic approach to a great extent. (Wilma ,2005)

Freedom of Expression Must be Upheld in America Essay -- Argumentative

Freedom of Expression Must be Upheld in America It's the amendment all United States citizens know: the first. This amendment is so huge that there is even an organization dedicated to protecting the rights guaranteed by it called the American Civil Liberties Union (ACLU). Some people nowadays disagree with the idea that freedom of expression is guaranteed, believing only freedom of speech and religious practices are express rights given by the constitution in the first amendment, and that the term "freedom of expression" is too broad an interpretation. Art, clothing, and other forms a person uses to express themselves can be severely limited some people argue; however if they were to take a look at some of the important events in the world's history, they would see that people, if they are not given the right of freedom of expression, don't express their opinion in a pacifistic manner. The Vietnam War is a perfect example of this; it shows many different ways of freedom of expression and how, if suppressed, the can get ugly. For instance, when people were peacefully protesti...

Financial Accounting vs Management Accounting

Management accounting is a field of accounting that analyzes and provides cost information to the internal management for the purposes of planning, controlling and decision making. Management accounting refers to accounting information developed for managers within an organization. CIMA (Chartered Institute of Management Accountants) defines Management accounting as â€Å"Management Accounting is the process of identification, measurement, accumulation, analysis, preparation, interpretation, and communication of information that used by management to plan, evaluate, and control within an entity and to assure appropriate use of an accountability for its resources†. This is the phase of accounting concerned with providing information to managers for use in planning and controlling operations and in decision making. Managerial accounting is concerned with providing information to managers i. e. people inside an organization who direct and control its operations. In contrast, financial accounting is concerned with providing information to stockholders, creditors, and others who are outside an organization. Managerial accounting provides the essential data with which organizations are actually run. Financial accounting provides the scorecard by which a company’s past performance is judged. Because it is manager oriented, any study of managerial accounting must be preceded by some understanding of what managers do, the information managers need, and the general business environment. The differences between management accounting and financial accounting include 1. Management accounting provides information to people within an organization while financial accounting is mainly for those outside it, such as shareholders 2. Financial accounting is required by law while management accounting is not. Specific standards and formats may be required for statutory accounts such as in the I. A. S International Accounting Standard within Europe. 3. Financial accounting covers the entire organization while management accounting may be concerned with particular products or cost centres. Introduction Financial accounting and management accounting both prepare and analyze financial data. However, certain aspects of these two fields are very different. This article discusses the various differences between financial accounting and management accounting. The differing characteristics to be discussed include the users of information, the types of information, regulatory oversight, and frequency of reporting. Users of Information Financial accounting and management accounting provide information to two different user groups. Financial accounting primarily provides information for external users of accounting data, such as investors and creditors. On the other hand, management accounting provides information for internal users of accounting data. Internal users include employees, managers, and executives of the company. Types of Information The type of information required by the different user groups also differs. External users primarily rely on financial information about the company. They analyze this information in conjunction with general economic information, such as information about the industry in which the company operates. External users focus on broad information that reveals the overall performance of the company as a whole. In addition, financial accounting only reports information on financial transactions that have occurred in the past. Internal users need to review financial information about the company, such as financial statement information. They also use non-financial information about the company, such as customer satisfaction levels and competitor data. Internal users focus on detailed information that reveals the performance of particular subunits of the company, such as divisions or departments. In addition, management accounting concentrates on past and present information, as well as the forecasting of future financial transactions. Regulatory Oversight. In order to protect public interest, financial accounting is regulated by the Securities and Exchange Commission (SEC), the Financial Accounting Standards Board (FASB), and the Public Company Accounting Oversight Board (PCAOB). In contrast, management accounting is not regulated by any specific agencies. This is because the information provided by management accounting is intended for internal users only and is not available to the public. Therefore, since there is no public interest, there is no need to protect public interest regarding this information. Frequency of Reporting The focus of financial accounting is reporting on historical information. The information is reported periodically. It is often broken down into monthly, quarterly, and annual reporting periods. At a minimum, financial accounting information must be reported annually. On the contrary, management accounting information is reported continually. Internal users need to evaluate past, present, and potential future information in order to make decisions. Therefore, these users continuously need information in order to make the appropriate decisions.

Essay on Pop ArtEssay Writing Service

Essay on Pop ArtEssay Writing Service Essay on Pop Art Essay on Pop ArtAn intensive development of pop art (popular art) began in the end of 1950s. Its figurative language was unusual, ironical. It was like a mockery of beauty, spirituality and art. Pop art appeared in Great Britain, but French and American artistsgained the real fame. Similar art movements appeared in Italy, Germany and even in the USSR (at that time it was separated from the rest of the world with the â€Å"iron curtain†).In 1952 several critics, painters and architects founded â€Å"The Independent Group† in London to study modern technologies and urban folk culture (Honnef 16). Painters Eduardo Paolozzi and Richard Hamilton were studying the â€Å"images† of mass culture on the basis of American culture. Painters created collages taking the most popular themes from newspapers and the publicity of new industrial products. Lawrence Alloway,a member of â€Å"The Independent Group†, proposed to call this new art phenomenon â€Å"pop art† (Honnef 18).The earliest works of pop artwere Richard Hamilton’s collage â€Å"Just what is it that makes todays homes so different, so appealing?†(pic.1) and Eduardo Paolozzi’sâ€Å"I was a Rich Mans Plaything†(pic.2).The ideology of equal opportunities and fetishism of commodities leaded to the development of pop art in the USA in the late 1950s. American pop art got it international fame due to Robert Rauschenberg, Jasper Johns, Claes Oldenburg, Roy Lichtenstein andAndy Warhol (Danto 9).Roy Lichtensteinused acid colors and different printing methods. His oil paintings with plots from the comics symbolized an American life in ironical way (pic.3).Andy Warholwas an American painter, designer, writer. He was a cult figure in the movement of pop art and in the modern art in whole (Danto 23). He created world-famous picture of Marilyn Monroe in the technique of serigraphy (pic.4).Claes Oldenburgwas a famous American sculptor, a classic of pop art. His fea ture was creating common things in huge scale and putting them somewhere in the environment of the city (Osterwold 98). For example, there is his sculpture of huge needle with multicolored thread in front of railroad station in Milan (pic.5).The prosperity of pop art design fell on turbulent 1960s: young people rebelled against society system in the USA and Europe. Pop art’s feature was the combination of challenge with indifference: everything was equally valuable or worthless, beautiful or ugly (Honnef 29). Advertising was based upon the same attitude. That is why publicity greatly influenced on the pop art. A lot of its representatives worked in the sphere of advertising.American commerce invented such products that were always good, cheap and equally accessible. Pop art became a kind of monument for such products and social equality. Consuming products people could identify themselves with any other consumer of the same product (Osterwold 119). Andy Warhol said â€Å"Liz Taylor drinks Coca-Cola and you can drink it too. All Coca-Cola bottles are good and all of them are the same† (Danto 41). Thus, Andy Warhol glorified consuming and made it a part of his art. An example of this consuming ideology is Warhol’s Campbell’s Soup Cans (Tomato) (pic.6).Pop design was tightly connected with an American dream of absolutely consuming world view. The idea of producing durable products changed to the slogan â€Å"use today – throw away tomorrow†. Pop design with its bright colors, cheap goods and bold shapes became the style of the youth. â€Å"Pop†meantbeingfashionable and corresponding to the spirit of the time (Osterwold 125). Thus, Allen Jones created half-naked beauties that were articles of furniture at the same time: his work Chair is an example of pop design(pic.7). Insuchawayheput the question aboutaboundbetweenartandfunctional design.Pop art transformed images of people, foodstuff and common things into someth ing of a cult.The main point of pop art in interior design is to stupefy and even shock people. It is a part of mass culture that is still topical in modern society. There are no traditional rules of design for pop art (Osterwold 156). The bounds of walls and ceiling are fuzzy; the principal attention is focused on the details. White is the main color, but it is combined with several bright contrasting tints (pic.8). The riot of color can seem fresh and unusual but at the same time it can quickly fatigue a person. The walls are usually multicolored (pic.9, 10). Sometimes people use wallpapers with the effect of optical illusion (a picture can appear and disappear) (Osterwold 158). The ceiling can be either usual or with niches of asymmetrical levels and colored light.There are few articles of furniture in pop art design. The lack of furniture compensates with its unusual shape of women’s silhouettes or a toon’s look. Surfaces are covered with graffiti, comics or poster s.Thereby, we can conclude that the movement of pop art is still topical nowadays. People widely use pop art style to designtheir houses, developing it more and more.

Family Dermestidae and Dermestid Beetles

Family Dermestidae and Dermestid Beetles The family Dermestidae includes skin or hide beetles, carpet beetles, and larder beetles, some of which can be serious pests of closets and pantries. The name dermestid comes from the Latin derma, for skin, and este, meaning to consume. Description Museum curators know dermestid beetles all too well. These scavengers have a reputation for devouring museum specimens. Dermestid beetles protein-eating habits make them equally valuable in museum settings, however, as colonies of dermestids can be used to clean the flesh and hair from bones and skulls. Many entomology students have encountered dermestids as pests, too, as theyre known for their rather bad habit of feeding on preserved insect specimens. Forensic entomologists look for dermestid beetles at crimes scenes when trying to determine the time of the death of a cadaver. Dermestids typically appear late in the decomposition process, when the corpse begins to dry out. Dermestid adults are quite small, ranging from just 2 mm to 12 mm in length. Their bodies are oval and convex in shape, and sometimes elongated. Dermestid beetles are covered in hair or scales, and bear clubbed antennae. Dermestids have chewing mouthparts. Dermestid beetle larvae are worm-like, and range in color from pale yellowish brown to light chestnut. Like the adult dermestids, the larvae are hairy, most noticeably near the hind end. The larvae of some species are oval, while others are tapered. Classification Kingdom – AnimaliaPhylum – ArthropodaClass – InsectaOrder – ColeopteraFamily - Dermestidae Diet Dermestid larvae can digest keratin, the structural proteins in the skin, hair, and other animal and human remains. Most feed on animal products, including leather, fur, hair, skin, wool, and even dairy products Some dermestid larvae prefer plant proteins and feed instead on nuts and seeds, or even silk and cotton. Most adult dermestid beetles feed on pollen. Because they can digest wool and silk, as well as plant products like cotton, dermestids can be a real nuisance in the home, where they may chew holes in sweaters and blankets. Life Cycle Like all beetles, dermestids undergo complete metamorphosis with four life stages: egg, larva, pupa, and adult. Dermestids vary greatly in the length of their life cycles, with some species going from egg to adult in 6 weeks, and others taking as long as a year or more to complete development. Females usually lay eggs in a dark crevice or other well-hidden location. Larvae molt through as many as 16 instars, feeding throughout the larval stage. After pupation, the adults emerge, ready to mate. Range and Distribution The cosmopolitan dermestid beetles live in varied habitats, provided theres a carcass or other food source available. Worldwide, scientists have described 1,000 species, with just over 120 known in North America. Sources: Borror and DeLongs Introduction to the Study of Insects, 7th Edition, by Charles A. Triplehown and Norman F. JohnsonKaufman Field Guide to Insects of North America, by Eric R. Eaton and Kenn KaufmanFamily Dermestidae, Bugguide.net, accessed November 25, 2011Dermestid Beetle, Texas AM AgriLife Extension, accessed November 25, 2011Dermestids, Utah State University Extension fact sheet

Sony Corporation marketing strategy Research Paper

Sony Corporation marketing strategy - Research Paper Example †¢ At present, the company wants to launch its new product i.e. PlayStation 4 which is the extension of its existing product line †¢ Prior to introducing its new product, the company is required to follow and implement new product development strategy which would facilitate to identify the current market situation, competitors’ performance and changing consumer buying behaviour among others †¢ After analysing marketing mix strategies, it has been observed that the company’s new product possesses a wide variety of innovative features which are quite unique from its competitors, which offer similar kind of products †¢ In terms of pricing strategy, the company will follow the strategies of discounting price, competitive price and psychological pricing in order to attract the target market across the duration from launch to the upcoming five years †¢ Apart from these, the company also would offer trade discounts, seasonal allowances and also offer payment discounts to the consumers who deliver early cash before getting the product †¢ Additionally, the company will adopt certain distribution strategies in order to reach more market coverage for the next five years. Furthermore, it will also adopt certain promotional strategies which would facilitate to increase the sales for the next consecutive five years... Additionally, the company operates under four business segments such as electronics market, game, Motion pictures and music as part of entertainment and financial services. Since the past few years’, the company has continuously attained huge success through its unique business model and by developing effective capabilities that have facilitated the company to deliver innovative products and services as per the market needs (Sony Corporation, 2013). It has been viewed that the company has earned considerable reputation not only in its domestic market but also has attracted international customers through its unique products and services. Moreover, it offers a wide variety of products by emphasising upon different market segments by which the organisation has comprehend the exact needs of the products and services of the target market. Sony delivers electronic products such as LED TV, Smart TV, music system, mobile phones and also various gaming products including PlayStation ( Sony Corporation, 2013). It has been observed that the company has attained core competency particularly in its gaming market segment where it delivers unique gaming experiences along with affordable prices as compared to its rivals. This market segment helps the company to earn huge revenue in the past five fiscal years (Sony Corporation, 2013). The core objective of this study is to present a five year marketing plan for introducing a new product in the gaming segment i.e. PlayStation 4 by considering new product development and marketing mix strategies. Additionally, this discussion also aims to show the company’s new pricing, promotional mix and distribution strategies in order to launch this

The nurses'role in the prevention of healt care -associated Essay

The nurses'role in the prevention of healt care -associated - Essay Example als, and nurses. This essay seeks to explore the various roles played by nurses in preventing or reducing incidence of infections and in doing so the essay also deals with the various patient risk factors for HAIs. Patient Risk Factors for Health Care–Associated Infections It is also worthwhile to analyse the various patient risk factors for HAIs that the nurses need to address for preventing the growing incidence of infections among admitted patients. Nurses have to identify the three elements that contribute to the transmission of infection within a health care setting: â€Å"a source of infecting microorganisms, a susceptible host, and a means of transmission for the microorganism to the host† (Collins, 2008, p. 3). Very often HAIs among patients occur when they are exposed to such microorganisms as bacteria, viruses, fungi, and protozoa from other patients, healthcare professionals or visitors. Similarly, infections can also be transmitted to patients from the hospi tal environment, contaminated drugs or food, or from medical equipments and devices. Age, type of medical treatment, organ transplantations, surgical procedures, and the severity of illness are potential contributing factors for HAIs. Therefore, it is the responsibility of healthcare nurses to ensure that such microorganisms are never spread among admitted patients through direct or indirect contact, respiratory droplets, or through air. The Role of nurses in preventing healthcare associated infections Nurses have a pivotal responsibility in managing and preventing healthcare associated infections among their patients. Every hospital needs to have a competent infection prevention system and the role of the healthcare nurse is â€Å"to maintain surveillance of healthcare-associated infections throughout the hospital† (Koutoukidis, Stainton &Hughson, 2012, p. 389). For this, nurses need to be equipped with professional excellence, theoretical knowledge and practical strategies to prevent or control infections and transmission of organisms to patients admitted in their healthcare settings. Special training is to be offered to nurses regarding the latest research and practices to detect, treat and prevent infections among patients. Nurses interact directly with the patients and are better equipped to identify traces of infections and apply evidence-based procedures to reduce or prevent HAIs. Nurses can adopt a number of strategies to control infection and reduce cross-contamination among patients. These consist of using EPA-registered chemical germicides for standard cleaning and disinfection of medical equipment, training housekeeping staff with cleaning and disinfection procedures, taking precautions to prevent cross-contamination, promoting the use of disposable patient care items, and advising â€Å"families, visitors, and patients regarding the importance of hand hygiene to minimize the spread of body substance contamination† (Collins, 2008, p. 10). It is also the responsibilit